CONCEPT DEVELOPMENT
Due to the time constraints on the urgency to complete the Cannabis Festival Designs and the complete clarity of what was required for the design, there was minimal research done on the concept creation. I created the logo design using the illustrated reference provided and included additions such as the table mountain and the cannabis bushes as requested. The color palette used was also extracted from the reference as requested with a vibrant expression to draw attention to the brand. To express a sophisticated yet inviting style I used a retro script typeface for the brand name (Viktor Script) and a modern typeface (Mongoose) for the “Cape Town” title to tie both styles together.
Brochure Design
A5 Flyer Front
A5 Flyer Back
A3 Poster
Sponsorship Information
PRINT DESIGN
After the logo design was finalised I designed both a print and electronic brochure for the event, a printed flyer design, an A3 poster design, and a sponsorship information letter sent via email.
SOCIAL MEDIA GRAPHICS
After the print designs were complete I created various social media graphics to promote the event and announce the artists performing at the event.